Who are we?

Our goal at Alex and Friends is to create gender neutral kids product that will last and can be passed down to siblings and friends. It is vital that the pieces we create are functional, comfortable and are made of sustainable fabrics. Tested personally by my daughter Alex, you can be sure that your little one will be happy wearing our clothes!

Alex and Friends concept came to be when my daughter Alexandra was born in 2019. She inspired a vision which took 2 years to finally come to life and we are very excited to share it with the world!

I began seriously working on the brand mid last year, all while selling up and moving from New Zealand to Australia to follow my husbands work. Just your every day mama, navigating this life with a toddler while trying to stay sane and run a business!

We sincerely hope you enjoy what we have to offer